Ad Age has a short article out right now about the colossal face-plant that is Al Jazeera America, formerly CurrentTV, which Al Jazeera bought from Al Gore for something like $100 million. Get a load of these numbers for viewership:
The channel isn’t even pulling in half the total audience that predecessor Current TV managed. Al Jazeera America has averaged just 15,000 total viewers in prime-time since bowing in August, with only 5,000 viewers in the target 25-to-54-year-old demographic, according to Nielsen figures. That’s low enough to be considered “scratch,” or negligible, by Nielsen. For the marketers that still worry about the channel’s perspective and its image in the U.S., those aren’t the kind of numbers to tempt a re-examination.
Only 15,000 prime time viewers? Seriously?